San Jac tops on Twitter
11.24.2015 | By Amanda Fenwick
PASADENA, Texas – The Texas Social Media Research Institute (TSMRI) has named its Top Texas Higher Education Institutes on Twitter, and San Jacinto College comes in as the number one community college on Twitter.
To determine its top institutions on Twitter, TSMRI utilized data from the Texas Higher Education Data List of Higher Education Institutions, a Klout score of at least 45 (according to Twitalyzer), and the number of followers. To date, San Jacinto College has 4,623 Twitter followers and a Klout score of 66. Klout measures the overall online influence on a scale of 1 to 100 (with 100 being the most influential), analyzing multiple social networks based on engagement.
“The new generation of students have a say in how we communicate with them,” said San Jacinto College Social Media Coordinator Jahmal Clemons. “They live in an instantaneous world with near-free reign to express, connect, and contextualize their experience. As effective marketers in higher education, our task is to harness the power of social media and use it for good.”
Since January of this year, San Jacinto College has gained nearly 1,500 followers on Twitter. Engagement on the Twitter platform is around 2 percent, which is on par with industry standards of 1 to 3 percent. Twitter makes up the highest percentage of the College’s network distribution at 35 percent.
“This ranking is the direct result of the hard work of our public relations team, in particular Jahmal Clemons our social media coordinator,” said Teri Crawford, vice chancellor for marketing, public relations, and government affairs. “All of our social media platforms are an important source of not only information for our students and community, but for the College as well. By engaging with our students through social media, we are able to better understand their needs and respond accordingly.”
Rounding out the top 10 Texas community colleges on Twitter are North Lake College, Lone Star College, Austin Community College, Tarrant County College District, Collin College, Dallas County Community College District, San Antonio College, South Texas College, and Del Mar College.
The Texas Social Media Research Institute is located at Tarleton State University in Stephenville, Texas. The institute includes faculty, staff, and student social media researchers. To view the entire list of the top 10 Texas higher education institutions on Twitter, visit the TMSRI website.
About San Jacinto College
Surrounded by monuments of history, industries and maritime enterprises of today, and the space age of tomorrow, San Jacinto College has been serving the citizens of East Harris County, Texas, for more than 50 years. As an Achieving the Dream Leader College, San Jacinto College is committed to the goals and aspirations of a diverse population of approximately 30,000 credit students. The College offers 186 degrees and certificates, with 46 technical programs and a university transfer division. Students benefit from a support system that maps out a pathway for success, and job training programs that are renowned for meeting the needs of growing industries in the region. San Jacinto College graduates contribute nearly $690 million each year to the Texas workforce.